Home Technology Apple might appease antitrust concerns by suggesting third-party apps to new iPhone...

Apple might appease antitrust concerns by suggesting third-party apps to new iPhone owners


Apple has been staring down the barrel of numerous antitrust investigations this past year, after app developers like Spotify and Rakuten accused the company of unfairly advantaging Apple’s own apps ahead of theirs. But Apple is apparently working on a new feature that might address at least one of the common concerns, by proactively suggesting third-party apps (apps that Apple doesn’t make) to iPhone and iPad users when they first set up their devices. Will Apple suggest Spotify alongside Apple Music? That could be on the table.

9to5Mac spotted the feature in the new iOS 14.3 beta, and it seems pretty clear from the accompanying text that the feature is designed to satisfy countries who take a dim view of Apple’s current stance. “In compliance with regional legal requirements, continue to view available apps to download,” reads part of the code, suggesting that it’ll only be rolled out in regions where Apple feels compelled to do so.

Assuming Apple actually makes the feature a reality in a future version of iOS, it might not be enough to satisfy some of the companies that have spoken out against Apple, though. For one thing, the iPhone’s default set of apps is only one place where, they argue, Apple gives itself an edge. Apple has also been accused of prioritizing its own content in search — though Apple says that’s not true — and compared to changes to search, a one-time attempt to recommend a small handful of apps to users who stick with the onboarding process wouldn’t make as much of an impact.

But Apple does seem to be making more than one such change this year; in iOS 14, it finally lets you set your own default browser and email apps — though it has run into a few bugs there.

Apple’s also fighting a somewhat different antitrust battle with Epic Games over Fortnite, and it’s been under fire for its stewardship over the App Store for a while. Recently, Apple changed some of its App Store rules to allow some of the kinds of apps that it had blocked or attempted to remove — when blocking them led to unwanted attention.

Apple didn’t immediately respond to a request for comment.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Must Read

The land of our forebears will be returned to the people of our country, says Ramaphosa

ANC leader Cyril Ramaphosa waves to supporters, 6 January 2022, at the Mokopane,...

UN Secretary-General congratulates government, people of Zambia – South.Africa.com

The United Nations Secretary-General, Antonio Guterres, has congratulated the government and people of Zambia, after that country’s electoral commission...

Ivory Coast to begin Ebola vaccinations after case confirmed in Abidjan – South.Africa.com

Ivory Coast said it would begin vaccinating health workers and others in the commercial capital Abidjan against Ebola on...

Zambia’s President-elect, Hakainde Hichilema to deliver acceptance speech – South.Africa.com

Zambia’s President-elect, Hakainde Hichilema, is expected to deliver his acceptance speech shortly. The Electoral Commission of Zambia declared him...

Nigeria says killing of Muslim travellers was ‘prearranged’ – South.Africa.com

The killing of 23 people returning from a Muslim festival in Nigeria was a premeditated ambush for which suspects...